ENS and GoDaddy Partner to Bridge Blockchain-DNS Gap

Ethereum Name Service has teamed up with domain registrar GoDaddy to enable customers to link their domain names to ENS to integrate the blockchain-based names with the DNS system used by all traditional websites.

The partnership will close the gap between blockchain technology and standard DNS, and consumers won’t need to pay extra or possess any technical know-how.

By connecting DNS to ENS, more than 20 million GoDaddy customers will have access to the advantages of the ENS blockchain infrastructure.

ENS is the most popular naming protocol in the world of crypto. Like DNS in website URLs, it enables users to correlate human-readable names, such as “bob.eth,” with lengthy and intricate Ethereum addresses.

“By pairing up ENS names and GoDaddy domains, we will streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology,” said Nick Johnson, the founder of ENS.


The partnership improves the transition process by implementing new smart contracts for cost-free DNS to ENS domain linking, which removes prior obstacles like expensive gas costs.

ENS has been working to establish a connection with the conventional web. As part of its continuous efforts to be integrated with the traditional online, support for a web domain (.box) that performs similarly to other internet domains has been added.

Also Read: Ethereum Name Service (ENS): The Decentralized Domain System