Ubisoft is on the NFT sauce again: A new partnership with Web3 platform Immutable aims to create ‘a fresh new experience that players will love’

A year ago it looked like Ubisoft’s ardor for NFTs was cooling, but now it seems that the heat is back on. The Assassin’s Creed publisher has entered into a new partnership with blockchain gaming platform Immutable “to create a new gaming experience that will further unlock the potential of Web3.”

Ubisoft’s history with NFTs has not been an especially good one. Bullish rhetoric and half-assed efforts like numbered helmets in Ghost Recon: Breakpoint didn’t impress anyone, Ubisoft employees included, and in September 2022 the company seemed to change tack, saying (not entirely convincingly) that it was really all just for research, and that “when we have something that gives you a real benefit, we’ll bring it to you.”